So your kid's school needs a website, or maybe you're homeschooling and want to create an online presence. Here's the thing: most parents jump straight into design without thinking about the technical stuff that actually gets you found on Google.

The biggest mistake? Forgetting to set up proper page titles and meta descriptions. I see this constantly. Parents use the default "Home Page" title, which tells Google absolutely nothing. Each page needs a unique, descriptive title under 60 characters.

Another one: images without alt text. You upload 50 photos from the science fair, but search engines can't see them. Alt text describes what's in the image, and it takes like 10 seconds per photo.

Then there's mobile responsiveness. You build something that looks great on your laptop, but half the parents are checking it on their phones during carpool. Google prioritizes mobile-friendly sites now.

Last thing: broken links. You reorganize pages, change URLs, and suddenly half your internal links lead nowhere. Run a quick check with Screaming Frog's free version before launch.